:root{--paper:#f2ead8;--paper-muted:#ebe2cc;--paper-hi:#fbf4df;--white:#fff;--ink:#14191f;--ink-soft:#2c3340;--ink-muted:#6b6258;--forest:#0f5c42;--forest-hover:#0a4632;--forest-soft:#1f7355;--green-tint:#9bcdb4;--marigold:#f5a623;--marigold-deep:#8a5800;--marigold-tint:#fce9c7;--border:#d9cfb8;--border-strong:#c2b695;--wa:#25d366;--error:#be4b32;--sans:var(--font-inter),"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;--accent:var(--font-fraunces),"Fraunces",Georgia,serif;--r-s:6px;--r-m:12px;--r-l:20px;--r-pill:100px;--shadow-sm:0 1px 2px #14191f0a;--shadow-md:0 4px 16px #14191f0f;--shadow-lg:0 20px 48px #14191f1a;--container:1200px;--reading:720px}*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth}@media 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32px}.wm{letter-spacing:-.02em;color:var(--ink);white-space:nowrap;font-weight:700;line-height:1.1;text-decoration:none;display:inline-block;position:relative}.wm:after{content:"";background:var(--forest);height:.05em;position:absolute;bottom:-.09em;left:32%;right:0}.wm.on-ink{color:var(--paper)}.wm.on-ink:after{background:var(--green-tint)}.fx{font-family:var(--accent);letter-spacing:-.005em;color:var(--forest);font-style:italic;font-weight:500}.on-ink .fx{color:var(--green-tint)}.microlabel{letter-spacing:.14em;text-transform:uppercase;color:var(--ink-muted);font-size:11px;font-weight:700}.microlabel.green{color:var(--forest)}.on-ink .microlabel,.microlabel.tint{color:var(--green-tint)}.chip-gold{background:var(--marigold);color:var(--ink);border-radius:var(--r-pill);letter-spacing:.02em;padding:5px 13px;font-size:12px;font-weight:700;display:inline-block}.btn{font-family:var(--sans);border-radius:var(--r-pill);cursor:pointer;letter-spacing:-.005em;border:1.5px solid #0000;justify-content:center;align-items:center;gap:8px;padding:14px 24px;font-size:14px;font-weight:600;line-height:1;text-decoration:none;transition:background .2s,border-color .2s,color .2s,transform .15s;display:inline-flex}.btn-primary{background:var(--forest);color:var(--paper-hi)}.btn-primary:hover{background:var(--forest-hover);transform:translateY(-1px)}.btn-paper{background:var(--paper);color:var(--ink)}.btn-paper:hover{background:#fff;transform:translateY(-1px)}.btn-secondary{color:var(--ink-soft);border-color:var(--border-strong);background:0 0}.btn-secondary:hover{color:var(--forest);border-color:var(--forest)}.btn-secondary.on-ink{color:var(--paper);border-color:#f2ead859}.btn-secondary.on-ink:hover{border-color:var(--paper);color:var(--paper)}.btn-quiet{color:var(--forest);text-underline-offset:3px;background:0 0;padding:14px 6px;text-decoration:underline;text-decoration-thickness:1px}.btn-quiet:hover{color:var(--forest-hover);text-decoration-thickness:2px}.btn-wa{background:var(--wa);color:#fff}.btn-wa:hover{background:#1fb855;transform:translateY(-1px)}.nav{z-index:50;-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--border);background:#f2ead8d9;position:sticky;top:0}.nav-inner{max-width:var(--container);justify-content:space-between;align-items:center;gap:32px;margin:0 auto;padding:16px 32px;display:flex}.nav .wm{font-size:18px}.nav-links{gap:28px;list-style:none;display:flex}.nav-links a{color:var(--ink-soft);letter-spacing:-.005em;font-size:14px;font-weight:500;text-decoration:none;transition:color .2s}.nav-links a:hover{color:var(--forest)}.nav-links a[aria-current=page]{color:var(--forest);font-weight:600}.nav .btn{white-space:nowrap;padding:10px 20px}.breadcrumb{max-width:var(--container);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-muted);flex-wrap:wrap;align-items:center;gap:12px;margin:36px auto 0;padding:0 32px;font-size:12px;font-weight:600;display:flex}.breadcrumb a{color:var(--ink-muted);text-decoration:none;transition:color .2s}.breadcrumb a:hover{color:var(--forest)}.breadcrumb .sep{opacity:.4}.breadcrumb .current{color:var(--forest)}.hero{padding:88px 0 56px}.page-hero{padding:36px 0 24px}.hero .microlabel,.page-hero .microlabel{margin-bottom:18px;display:block}.hero h1{letter-spacing:-.035em;max-width:21ch;font-size:clamp(2.3rem,5.2vw,3.9rem);font-weight:700;line-height:1.05}.page-hero h1{letter-spacing:-.035em;max-width:24ch;font-size:clamp(2rem,4.6vw,3.2rem);font-weight:700;line-height:1.07}.hero .lead,.page-hero 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var(--border-strong);padding-left:24px}.stat-cell:first-child{border-left:none;padding-left:0}.stat-big{letter-spacing:-.045em;color:var(--forest);font-feature-settings:"tnum";font-size:clamp(2.2rem,4vw,3rem);font-weight:800;line-height:1}.stat-label{color:var(--ink-soft);max-width:34ch;margin-top:8px;font-size:14.5px;line-height:1.45}.stat-source{letter-spacing:.1em;text-transform:uppercase;color:var(--ink-muted);margin-top:8px;font-size:11px;font-weight:600;display:block}.section{padding:88px 0 8px}.section-tight{padding:56px 0 8px}.sec-head{max-width:760px;margin-bottom:44px}.sec-head .microlabel{margin-bottom:12px;display:block}.sec-head h2{letter-spacing:-.035em;font-size:clamp(1.9rem,4.2vw,2.8rem);font-weight:700;line-height:1.08}.sec-head .intent{color:var(--ink-soft);letter-spacing:-.01em;max-width:60ch;margin-top:14px;font-size:1.12rem;line-height:1.55}h2 .fx,h3 .fx{font-weight:500}.prose{max-width:var(--reading)}.prose p{color:var(--ink-soft);max-width:66ch;margin-bottom:16px}.prose h2{letter-spacing:-.028em;margin:44px 0 14px;font-size:clamp(1.5rem,2.8vw,1.9rem);font-weight:700;line-height:1.2}.prose h3{letter-spacing:-.02em;margin:32px 0 10px;font-size:1.2rem;font-weight:600}.prose a{color:var(--forest);text-underline-offset:3px;font-weight:500;text-decoration:underline;text-decoration-thickness:1px}.prose a:hover{color:var(--forest-hover);text-decoration-thickness:2px}.prose strong{color:var(--ink);font-weight:600}.steps{counter-reset:s;max-width:var(--reading);margin:8px 0 16px;list-style:none}.steps li{counter-increment:s;color:var(--ink-soft);padding:0 0 22px 56px;position:relative}.steps li:before{content:counter(s,decimal-leading-zero);letter-spacing:-.02em;color:var(--forest);font-feature-settings:"tnum";font-size:1.05rem;font-weight:800;position:absolute;top:2px;left:0}.steps li:after{content:"";background:var(--border-strong);width:1px;position:absolute;top:34px;bottom:6px;left:14px}.steps li:last-child:after{display:none}.steps b{color:var(--ink);letter-spacing:-.015em;margin-bottom:4px;font-size:1.05rem;font-weight:600;display:block}.checks{max-width:var(--reading);grid-template-columns:1fr 1fr;gap:10px 28px;margin:8px 0 16px;list-style:none;display:grid}.checks li{color:var(--ink-soft);padding-left:28px;font-size:15.5px;line-height:1.5;position:relative}.checks li:before{content:"✓";color:var(--forest);font-weight:700;position:absolute;top:0;left:2px}.svc-grid{grid-template-columns:repeat(3,1fr);gap:24px;display:grid}.card{background:var(--white);border:1px solid var(--border);border-radius:var(--r-l);box-shadow:var(--shadow-sm);flex-direction:column;padding:26px;transition:transform .2s,box-shadow .2s,border-color .2s;display:flex}.card:hover{box-shadow:var(--shadow-md);border-color:var(--border-strong);transform:translateY(-3px)}.card h3{letter-spacing:-.02em;margin-bottom:8px;font-size:1.15rem;font-weight:700;line-height:1.25}.card p{color:var(--ink-soft);margin-bottom:16px;font-size:14.5px;line-height:1.55}.card .btn-quiet{align-self:flex-start;margin-top:auto;padding:0;font-size:13.5px}.svc-cta{flex-wrap:wrap;align-items:center;gap:14px;margin-top:36px;display:flex}.case-card{background:var(--white);border:1px solid var(--border);border-radius:var(--r-l);box-shadow:var(--shadow-sm);grid-template-columns:1fr auto;align-items:center;gap:36px;padding:36px;display:grid}.case-card h3{letter-spacing:-.025em;margin:10px 0 8px;font-size:1.35rem;font-weight:700}.case-card .case-body{color:var(--ink-soft);max-width:52ch;font-size:15.5px}.case-stat{text-align:right}.case-stat .stat-big{font-size:clamp(2.6rem,5vw,3.6rem)}.ink-block{background:var(--ink);color:var(--paper);border-radius:var(--r-l);padding:56px 48px;position:relative;overflow:hidden}.ink-block:before{content:"";background:radial-gradient(circle, var(--forest-soft) 0%, transparent 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var(--forest);border-radius:var(--r-m);box-shadow:var(--shadow-sm);grid-template-columns:auto 1fr;align-items:center;gap:28px;margin-bottom:36px;padding:28px 32px;display:grid}.hi-card .stat-big{font-size:clamp(2.6rem,5vw,3.4rem)}.hi-card .hi-body{color:var(--ink-soft);max-width:60ch;font-size:15.5px;line-height:1.55}.post-grid{grid-template-columns:repeat(3,1fr);gap:24px;display:grid}.post-card{background:var(--white);border:1px solid var(--border);border-radius:var(--r-m);color:var(--ink);flex-direction:column;padding:24px;text-decoration:none;transition:transform .2s,box-shadow .2s,border-color .2s;display:flex}.post-card:hover{box-shadow:var(--shadow-md);border-color:var(--border-strong);transform:translateY(-3px)}.post-cat{letter-spacing:.12em;text-transform:uppercase;color:var(--forest);margin-bottom:12px;font-size:11px;font-weight:700}.post-title{letter-spacing:-.018em;margin-bottom:auto;font-size:1.08rem;font-weight:600;line-height:1.35}.post-meta{border-top:1px solid 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var(--border)}.faq-q{letter-spacing:-.018em;align-items:baseline;gap:12px;margin-bottom:10px;font-size:1.12rem;font-weight:600;line-height:1.35;display:flex}.faq-q:before{content:"Q.";color:var(--forest);flex-shrink:0;font-weight:700}.faq-a{color:var(--ink-soft);padding-left:32px;font-size:15.5px;line-height:1.6}.faq-a a{color:var(--forest);font-weight:500}.end-cta{max-width:var(--reading);background:var(--white);border:1px solid var(--border);border-radius:var(--r-l);text-align:center;margin:0 auto;padding:48px 40px}.end-cta .microlabel{margin-bottom:14px;display:block}.end-cta h2{letter-spacing:-.028em;margin-bottom:12px;font-size:clamp(1.5rem,2.8vw,1.9rem);font-weight:700;line-height:1.2}.end-cta p{color:var(--ink-muted);max-width:48ch;margin:0 auto 26px;font-size:15.5px;line-height:1.55}.end-cta-actions{flex-wrap:wrap;justify-content:center;gap:12px;display:flex}.contact-line{color:var(--ink-muted);margin-top:24px;font-size:14px}.contact-line a{color:var(--forest);font-weight:600;text-decoration:none}.contact-line a:hover{text-decoration:underline}.footer{background:var(--ink);color:#f2ead8a6;margin-top:96px;padding:64px 0 32px}.footer-grid{max-width:var(--container);grid-template-columns:2fr 1fr 1fr 1.4fr;gap:40px;margin:0 auto;padding:0 32px;display:grid}.footer .wm{font-size:22px}.footer-tag{max-width:30ch;margin-top:14px;font-size:14.5px;line-height:1.55}.footer h4{letter-spacing:.14em;text-transform:uppercase;color:var(--green-tint);margin-bottom:16px;font-size:11px;font-weight:700}.footer ul{list-style:none}.footer li{margin-bottom:10px}.footer a{color:#f2ead8a6;font-size:14px;text-decoration:none;transition:color .2s}.footer a:hover{color:var(--green-tint)}.footer-contact p{margin-bottom:8px;font-size:14px;line-height:1.5}.footer-bottom{max-width:var(--container);color:#f2ead880;border-top:1px solid #f2ead824;flex-wrap:wrap;justify-content:space-between;gap:16px;margin:48px auto 0;padding:24px 32px 0;font-size:13px;display:flex}.float-wa{z-index:40;background:var(--wa);color:#fff;border-radius:50%;justify-content:center;align-items:center;width:56px;height:56px;text-decoration:none;transition:transform .2s;display:flex;position:fixed;bottom:24px;right:24px;box-shadow:0 8px 24px #25d3664d}.float-wa:hover{transform:scale(1.05)}.float-wa svg{fill:#fff;width:26px;height:26px}.sticky-cta{display:none}@media (max-width:768px){body.has-sticky{padding-bottom:96px}body.has-sticky .float-wa{display:none}.sticky-cta{z-index:45;background:var(--ink);padding:10px 16px 14px;display:block;position:fixed;bottom:0;left:0;right:0;box-shadow:0 -8px 24px #14191f2e}.sticky-cta .reassure{color:#f2ead8b3;text-align:center;margin-bottom:8px;font-size:12px}.sticky-cta .btn{background:var(--forest);width:100%;color:var(--paper-hi)}}.progress{z-index:100;background:0 0;height:2px;position:fixed;top:0;left:0;right:0}.progress-fill{background:var(--forest);width:0;height:100%;transition:width .1s ease-out}.article-header{max-width:var(--reading);margin:0 auto;padding:8px 0 40px}.category-row{align-items:center;gap:16px;margin-bottom:24px;display:flex}.category-pill{background:var(--forest);color:var(--paper);border-radius:var(--r-pill);letter-spacing:.04em;text-transform:uppercase;padding:6px 14px;font-size:12px;font-weight:600;text-decoration:none}.read-meta{letter-spacing:.1em;text-transform:uppercase;color:var(--ink-muted);font-size:12px;font-weight:600}h1.article-title{letter-spacing:-.035em;margin-bottom:22px;font-size:clamp(2.2rem,4.8vw,3.6rem);font-weight:700;line-height:1.05}.dek{color:var(--ink-soft);letter-spacing:-.01em;max-width:640px;margin-bottom:36px;font-size:clamp(1.1rem,1.8vw,1.3rem);line-height:1.5}.byline{border-top:1px solid var(--border);border-bottom:1px solid var(--border);align-items:center;gap:16px;padding:20px 0;display:flex}.avatar{background:linear-gradient(135deg,var(--forest) 0%,var(--forest-soft) 100%);width:48px;height:48px;color:var(--paper);border-radius:50%;flex-shrink:0;justify-content:center;align-items:center;font-size:18px;font-weight:700;display:flex}.byline-author{font-size:15px;font-weight:600;display:block}.byline-meta{color:var(--ink-muted);margin-top:2px;font-size:13px}.tldr{max-width:var(--reading);background:var(--paper-hi);border:1px solid var(--border-strong);border-left:4px solid var(--forest);border-radius:var(--r-m);margin:40px auto;padding:26px 30px}.tldr-label{letter-spacing:.14em;text-transform:uppercase;color:var(--forest);margin-bottom:14px;font-size:11px;font-weight:700}.tldr ul{list-style:none}.tldr li{color:var(--ink-soft);padding:8px 0 8px 24px;font-size:16px;line-height:1.55;position:relative}.tldr li:before{content:"→";color:var(--forest);font-weight:700;position:absolute;top:8px;left:0}.tldr li strong{color:var(--ink);font-weight:600}.article-layout{max-width:var(--container);grid-template-columns:1fr minmax(0,var(--reading)) 1fr;align-items:start;gap:48px;margin:0 auto;padding:0 32px;display:grid}.toc-rail{border-right:1px solid var(--border);align-self:start;padding-right:16px;position:sticky;top:100px}.toc-label{letter-spacing:.14em;text-transform:uppercase;color:var(--ink-muted);margin-bottom:16px;font-size:11px;font-weight:700}.toc-list{list-style:none}.toc-list li{margin-bottom:12px;font-size:13px;line-height:1.4}.toc-list a{color:var(--ink-muted);border-left:2px solid #0000;padding:4px 0 4px 12px;text-decoration:none;transition:color .2s;display:block}.toc-list a:hover{color:var(--forest)}.toc-list a.active{color:var(--forest);border-left-color:var(--forest);font-weight:600}.article-body{color:var(--ink-soft);letter-spacing:-.005em;font-size:18px;line-height:1.7}.article-body>*+*{margin-top:1.4em}.article-body p:first-of-type:first-letter{float:left;color:var(--forest);letter-spacing:-.04em;margin:6px 12px 0 0;font-size:4rem;font-weight:700;line-height:.9}.article-body h2{letter-spacing:-.028em;color:var(--ink);border-top:1px solid var(--border);margin-top:2.6em;margin-bottom:.6em;padding-top:32px;font-size:clamp(1.6rem,2.8vw,2.1rem);font-weight:700;line-height:1.2}.article-body h2 .number{letter-spacing:.14em;text-transform:uppercase;color:var(--forest);margin-bottom:12px;font-size:12px;font-weight:700;display:block}.article-body h3{letter-spacing:-.02em;color:var(--ink);margin-top:2em;margin-bottom:.4em;font-size:1.3rem;font-weight:600;line-height:1.3}.article-body a{color:var(--forest);text-underline-offset:3px;font-weight:500;text-decoration:underline;text-decoration-thickness:1px}.article-body a:hover{color:var(--forest-hover);text-decoration-thickness:2px}.article-body strong{color:var(--ink);font-weight:600}.article-body ul,.article-body ol{padding-left:0;list-style:none}.article-body ul li,.article-body ol li{margin-bottom:10px;padding-left:28px;position:relative}.article-body ul 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